BK

Solo Practitioner

10+ years experience · North America, Europe

10+ years

North AmericaEuropeUKMiddle East

Superpower

"I am the best in the world at helping organizations transform Sales Compensation into a strategic growth engine. Through my Incentive Intelligence™ / 3-Win Strategic Approach™, I transform complex, confusing incentive systems into clear, motivating engines that drive measurable business results."

Value Proposition

I help companies fix the invisible gap between their 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. After 40 years in Sales Operations, Compensation and Finance — including senior roles at HP, Microsoft, and Fiserv — I founded 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲™ to do one thing exceptionally well: 𝑫𝒆𝒔𝒊𝒈𝒏 𝒔𝒊𝒎𝒑𝒍𝒆, 𝒇𝒂𝒊𝒓, 𝒂𝒏𝒅 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝑺𝒂𝒍𝒆𝒔 𝑪𝒐𝒎𝒑𝒆𝒏𝒔𝒂𝒕𝒊𝒐𝒏 𝑷𝒍𝒂𝒏𝒔 𝒕𝒉𝒂𝒕 𝒎𝒂𝒌𝒆 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝒘𝒊𝒏. I call it the 𝟯-𝗪𝗶𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵™ — because every great plan should be a win for the company, the seller, and the customer. My clients bring me in when they have realized misalignment between their growth strategy and outcomes — and they know I can fix it. 𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝘆 𝘄𝗼𝗿𝗸 𝗮𝗽𝗮𝗿𝘁: • I blend psychology with financial logic — understanding how salespeople really tick. • I cut through complexity — focusing on 2–3 measurable KPIs that truly drive results. • I build sustainability — transferring knowledge so teams can maintain success long-term. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: ✔ Clearer focus and higher motivation ✔ Aligned teams and improved revenue ✔ Compensation plans that finally make sense In short — I take Sales Compensation from the cellar to the penthouse.

GTM Specialisms

Target Addressable Market (TAM) DevelopmentICP and PersonasValue Proposition creation

Funnel Stage Strengths

Self-assessed expertise across the buyer journey (1-5 scale)

Top of Funnel3/5

Middle of Funnel3/5

Bottom of Funnel3/5

Adoption3/5

Experience3/5

Expansion5/5

Referral3/5

Professional Experience

Companies and organisations this partner has worked with

E-commerceConsultingEducation & TrainingSales & RevenueNon-profit

Trusted Shops

Sales Compensation Strategy Expert

E-commerce

Bee-Comp

Senior Sales Compensation Strategy Consultant / CEO & Founder

ConsultingCurrent

CBMN-online

Facilitator

Education & TrainingCurrent

Revenue Funnel

Ecosystem Partner - Sales Compensation Strategy Expert

Sales & RevenueCurrent

The Kew Society

Trustee

Non-profitCurrent

Frequently Asked Questions

Q.What does this consultant specialise in?

This consultant specialises in Target Addressable Market (TAM) Development, ICP and Personas, Value Proposition creation. They operate as a solo practitioner with 10+ years experience in B2B go-to-market strategy.

Q.Which regions does this consultant cover?

This consultant operates across North America, Europe, UK, Middle East. They can support companies in these regions with go-to-market strategy, execution, and optimisation.

Q.What industries has this consultant worked in?

This consultant has experience across E-commerce, Consulting, Education & Training, Sales & Revenue, Non-profit. This cross-industry experience allows them to bring proven GTM patterns to companies in these sectors.

Q.What makes this consultant unique?

I am the best in the world at helping organizations transform Sales Compensation into a strategic growth engine. Through my Incentive Intelligence™ / 3-Win Strategic Approach™, I transform complex, confusing incentive systems into clear, motivating engines that drive measurable business results.

Q.How do I engage this consultant through Symbiotic.io?

Submit an enquiry through the form on this page. Provide your name, corporate email, and a brief description of your GTM challenge. The Symbiotic.io team will review your enquiry and facilitate an introduction.

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