MT

Solo Practitioner

10+ years experience · North America, Europe
10+ years
North AmericaEuropeUKAPACMiddle East

Superpower

"Building operating systems that scale beyond me. I don't solve problems; I build the infrastructure so teams solve problems themselves. At ServiceNow, I built the Sales Academy that produced 35+ promotions annually it's still running 10+ years later. At Taxfyle, I built the sales playbook in 90 days, handed it off, and they're still using it five years on. I know this is my superpower because clients call me years later to say "the system you built is still working." That's capability transfer, not consulting theatre."

Value Proposition

I am a CRO/CSO-level commercial leader who builds and scales B2B SaaS revenue engines from zero across EMEA, US, and APAC. I specialise in three high-impact engagements: Turnarounds: Reverse revenue decline and rebuild commercial organisations (CloudCall: -23% to +22% YoY growth in 12 months, PE-backed restructuring). GTM Transformations: Reposition pricing, launch new products, align cross-functional teams (Lokalise: seat-based to usage-based pricing, AI product tiering, 20% QoQ ARR growth, win rates 28% to 45%). Zero-to-Scale Builds: Design and build sales organisations, establish operating cadence, recruit leadership (ServiceNow: 7 to 120+ globally across seven countries, $13M to $300M revenue in four years). I bring deep operational rigour (RevOps, forecast discipline, multiple sales methodologies), hands-on deal execution (personally close strategic enterprise opportunities), and cross-functional leadership (Sales, Marketing, CS, Partnerships, RevOps P&L ownership). I diagnose what's broken, build the system to fix it, and deliver measurable results in 30-90 days.

GTM Specialisms

Target Addressable Market (TAM) DevelopmentICP and PersonasValue Proposition creationDistribution - Channels and PartnershipsMarketing - BrandStrategy & VisionPricing and PositioningEnablement - TrainingCoachingMentoringProgramme DevelopmentCustomer Support and SuccessCustomer Feedback & NPSCustomer Listening & FeedbackMetricsKPIsOKRs & Financial ModellingRevenue Operations (RevOps)Talent & HiringMarketing - Execution & Campaigns

Funnel Stage Strengths

Self-assessed expertise across the buyer journey (1-5 scale)

Top of Funnel5/5
Middle of Funnel5/5
Bottom of Funnel5/5
Adoption5/5
Experience5/5
Expansion5/5
Referral4/5

Technology Expertise

SalesforceSet Up
HubSpotUser-level
Microsoft DynamicsUser-level
Zoho CRMSet Up
PipedriveUser-level
FreshworksSet Up
AttioNone
OutreachCustom Set-ups
SalesloftAdvanced
ApolloCustom Set-ups
GongAdvanced
ClariSet Up
Revenue.ioNone
MixmaxUser-level
AmplemarketNone
SeismicUser-level
HighspotSet Up
ShowpadUser-level
ColdinboxAdvanced
Coldinbox (2)Advanced
InstantlyAdvanced
LinkedIn Sales NavigatorSet Up
ZoomInfoSet Up
CognismNone
ClearbitUser-level
ClayUser-level
Custom Dev (1)User-level
Custom Dev (2)Custom Set-ups
Custom Dev (3)Custom Set-ups
Custom Dev (4)Custom Set-ups

Professional Experience

Companies and organisations this partner has worked with

HR & RecruitmentTelecommunicationsSaaSConsultingMarketing & Advertising
SalesHeads

SalesHeads

UK Champion

HR & RecruitmentCurrent
CloudCall

CloudCall

Chief Revenue Officer (CRO)

Telecommunications
Lokalise

Lokalise

Chief Sales Officer (CSO)

SaaS
Skaled Consulting

Skaled Consulting

Senior Consultant

Consulting
InsideNow

InsideNow

Founder

Marketing & AdvertisingCurrent

Frequently Asked Questions

Q.What does this consultant specialise in?
This consultant specialises in Target Addressable Market (TAM) Development, ICP and Personas, Value Proposition creation, Distribution - Channels and Partnerships, Marketing - Brand, Strategy & Vision, Pricing and Positioning, Enablement - Training, Coaching, Mentoring, Programme Development, Customer Support and Success, Customer Feedback & NPS, Customer Listening & Feedback, Metrics, KPIs, OKRs & Financial Modelling, Revenue Operations (RevOps), Talent & Hiring, Marketing - Execution & Campaigns. They operate as a solo practitioner with 10+ years experience in B2B go-to-market strategy.
Q.Which regions does this consultant cover?
This consultant operates across North America, Europe, UK, APAC, Middle East. They can support companies in these regions with go-to-market strategy, execution, and optimisation.
Q.What technology platforms does this consultant work with?
This consultant has expertise in Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, Pipedrive, Freshworks, Attio, Outreach, Salesloft, Apollo, Gong, Clari, Revenue.io, Mixmax, Amplemarket, Seismic, Highspot, Showpad, Coldinbox, Coldinbox (2), Instantly, LinkedIn Sales Navigator, ZoomInfo, Cognism, Clearbit, Clay, Custom Dev (1), Custom Dev (2), Custom Dev (3), Custom Dev (4). Their technology proficiency enables them to support CRM implementation, marketing automation, and revenue operations across these platforms.
Q.What industries has this consultant worked in?
This consultant has experience across HR & Recruitment, Telecommunications, SaaS, Consulting, Marketing & Advertising. This cross-industry experience allows them to bring proven GTM patterns to companies in these sectors.
Q.What makes this consultant unique?
Building operating systems that scale beyond me. I don't solve problems; I build the infrastructure so teams solve problems themselves. At ServiceNow, I built the Sales Academy that produced 35+ promotions annually it's still running 10+ years later. At Taxfyle, I built the sales playbook in 90 days, handed it off, and they're still using it five years on. I know this is my superpower because clients call me years later to say "the system you built is still working." That's capability transfer, not consulting theatre.
Q.How do I engage this consultant through Symbiotic.io?
Submit an enquiry through the form on this page. Provide your name, corporate email, and a brief description of your GTM challenge. The Symbiotic.io team will review your enquiry and facilitate an introduction.

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