TAM Development Consultants
Vetted consultants who help B2B companies define and size their target addressable market for focused go-to-market execution.
Raw creativity to unlock problems
Adaptability. I've worked with many companies across a wide variety of sectors and I'm great at able to and excited by adapting to ever changing business environments (e.g. senior management focus, sector economic changes, resource constraints, stakeholder requirements, skills gaps, etc)
Taking a concept/idea and turning it into an executable playbook. While working with companies, I've found many founders have great ideas or are asking the right questions about how customers will react to their products/services. However, they often struggle to translate these thoughts in their head into a work plan, or executable strategy. I find I'm able to help them build the tactical steps to execute on their vision and have done this with 15+ companies.
scaling revenue channels (with paid, organic, referrals) is my power that others often don't see how it can be done. one of my nicknames is ferrari.
Sales. I've been in sales since I was 19 at Toyota. I deeply understand buyers, and everything I do is inservice of that.
Computational Thinking! Coz i can solve any problem that comes my way with it.
Strategic connector and translator of value
A. I focus on what systems and behaviours drive consistent outcomes. This means looking at the sales data, to understand what insights and specific questions I can then the sales teams. I see this what do you see?
I bring breadth, go deep and leave the systems and processes in place for success - being a successful fractional CRO requires the ability to see the bigger picture, be able to switch from board advisor to SDR in a day, and leave the team with the systems and tools to perform better.
My superpower is being a connector of people and a solution to problems that others didn’t even realize existed. I’m naturally inquisitive, which allows me to ask the right questions and uncover underlying issues or hidden opportunities. This curiosity helps me build genuine relationships, fostering trust and collaboration. Over time, I’ve seen that my ability to connect diverse stakeholders and identify innovative solutions transforms relationships into long-term partnerships, driving meaningful results and sustainable growth. Without a doubt, a personal joy and superpower.
My superpower is pattern recognition across growth stages. Having been in the trenches at 30+ startups and advised 100+ more, you've seen the same scaling challenges play out over and over again. I can quickly diagnose where a company is stuck because I've literally lived through those exact pain points as a many time CRO and witnessed the solutions that actually work (versus the ones that sound good in theory). My superpower is being able to walk into a $2M company hitting a plateau and immediately recognize it's the same pattern I saw at startup #47, then apply the proven solution that worked at startups #52 and #63. I'm like a growth stage time traveler - I can see their future challenges coming before they hit them and know exactly which levers to pull because I've pulled them before. Most consultants have theories; I have battle-tested pattern recognition.
Making sense of data and transforming that into strategic choices. I've been told many times.
Quick ability to graps a new sector, regardless of whether OI have zero experience of an industry I am able to understand how the landscape works rapidly. It means I can get stuck in reallty quickly with projects.
Most leaders come to me saying they need help with tactics, more pipeline, better close rates, tighter sales cycles. But what I really uncover is the belief systems, mindset blocks, and cultural gaps that are silently running the show.
I speak less, but when I do, it lands. Whether it’s a pitch, a cold message, or a strategy call, I focus on clarity that moves things forward. I know it’s my superpower because it consistently gets replies, closes, and respect.
Branding, Digital GTM, Founder Led Storytelling, and empathetic leadership ( as I am told from everyone else!)
My listening skills that I then turn into an actionable plan. This is from the clients and employees that I have worked with.
I am the best in the world at helping organizations transform Sales Compensation into a strategic growth engine. Through my Incentive Intelligence™ / 3-Win Strategic Approach™, I transform complex, confusing incentive systems into clear, motivating engines that drive measurable business results.
Seeing patterns in complexity - quickly grasping and assessing new industries and situations, identifying bottlenecks, and finding solutions. I’m able to take a helicopter view, connect all the pieces of the puzzle, and translate them into actionable strategies. I combine this with empathy and the ability to understand what people need to perform at their best, bringing in the right support and guiding their development. I know this is my superpower because I’ve consistently been brought in to untangle complex projects, align cross-functional teams, and empower them to succeed.
Client retention. I have clients who've been with me for more than 10 years. It's about being responsive, making sure they know they are appreciated and that their success is the top priority.
Relationship Building
Founder-led to team-led GTM transitions is my specialist skill. I know this as I've done it 61 times, had 6 exits and focused on this area for the last 9 years with companies between 1-25 million.
Building operating systems that scale beyond me. I don't solve problems; I build the infrastructure so teams solve problems themselves. At ServiceNow, I built the Sales Academy that produced 35+ promotions annually it's still running 10+ years later. At Taxfyle, I built the sales playbook in 90 days, handed it off, and they're still using it five years on. I know this is my superpower because clients call me years later to say "the system you built is still working." That's capability transfer, not consulting theatre.
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