ICP & Personas Consultants

Raw creativity to unlock problems

Fostering human connection. The success of the people I've trained, mentored and served over many years is all the proof I need that my touchpoints had value, be it the introductions I made for them or the knowledge I've shared, and the stories I've told to encourage them.

Adaptability. I've worked with many companies across a wide variety of sectors and I'm great at able to and excited by adapting to ever changing business environments (e.g. senior management focus, sector economic changes, resource constraints, stakeholder requirements, skills gaps, etc)

I really get user experience. I can see things from a prospect or customer's point of view intuitively and tell you what the customer behaviors would be. It allows me to be a better marketer as I can innately create strategies that resonate.

Leadership and helping teams and individuals excel. I know because they tell me and we keep in touch.

scaling revenue channels (with paid, organic, referrals) is my power that others often don't see how it can be done. one of my nicknames is ferrari.

Sales. I've been in sales since I was 19 at Toyota. I deeply understand buyers, and everything I do is inservice of that.

Bringing ideas/strategies to life and making them scalable.

Computational Thinking! Coz i can solve any problem that comes my way with it.

My superpower is that I think strategically and can connect dots that other people cannot and then I can roll my sleeves up and engage directly with prospects and customers to make it work. I use my superpower to help Series-A companies find GTM fit so they can grow.

Turning messy outbound into momentum I can jump into any sales org, spot the gaps fast and build a clear path forward. Clients tell me I “just get it”whether it’s the team, the tech or the talk tracks

Strategic connector and translator of value

A. I focus on what systems and behaviours drive consistent outcomes. This means looking at the sales data, to understand what insights and specific questions I can then the sales teams. I see this what do you see?

Turning complexity into clarity that drives action. I see GTM strategy akin to a board game, where winning is a function of resource allocation, understanding the other players, making objective decisions with the ability to be dynamic in a constantly evolving market.

I bring breadth, go deep and leave the systems and processes in place for success - being a successful fractional CRO requires the ability to see the bigger picture, be able to switch from board advisor to SDR in a day, and leave the team with the systems and tools to perform better.

Deep listening and guiding people to the right answer for them very quickly. The most consistent feedback I get is that this is my superpower.

My superpower is pattern recognition across growth stages. Having been in the trenches at 30+ startups and advised 100+ more, you've seen the same scaling challenges play out over and over again. I can quickly diagnose where a company is stuck because I've literally lived through those exact pain points as a many time CRO and witnessed the solutions that actually work (versus the ones that sound good in theory). My superpower is being able to walk into a $2M company hitting a plateau and immediately recognize it's the same pattern I saw at startup #47, then apply the proven solution that worked at startups #52 and #63. I'm like a growth stage time traveler - I can see their future challenges coming before they hit them and know exactly which levers to pull because I've pulled them before. Most consultants have theories; I have battle-tested pattern recognition.

My superpower is curiosity with stamina. I can go deep into a rabbit hole, whether it’s understanding how whales communicate or figuring out how a vintage coffee machine works and not come out until I’ve fully cracked it. I’ve never been comfortable with surface level answers and I find joy in the process of figuring things out, no matter how obscure.

Making sense of data and transforming that into strategic choices. I've been told many times.

Quick ability to graps a new sector, regardless of whether OI have zero experience of an industry I am able to understand how the landscape works rapidly. It means I can get stuck in reallty quickly with projects.

Most leaders come to me saying they need help with tactics, more pipeline, better close rates, tighter sales cycles. But what I really uncover is the belief systems, mindset blocks, and cultural gaps that are silently running the show.

I speak less, but when I do, it lands. Whether it’s a pitch, a cold message, or a strategy call, I focus on clarity that moves things forward. I know it’s my superpower because it consistently gets replies, closes, and respect.

Branding, Digital GTM, Founder Led Storytelling, and empathetic leadership ( as I am told from everyone else!)

My listening skills that I then turn into an actionable plan. This is from the clients and employees that I have worked with.

I am the best in the world at helping organizations transform Sales Compensation into a strategic growth engine. Through my Incentive Intelligence™ / 3-Win Strategic Approach™, I transform complex, confusing incentive systems into clear, motivating engines that drive measurable business results.

Relatability - I can find common ground with almost anyone which comes in handy when you have to tell someone what they're doing isn't cutting it. ;) Not sure how I know, but I just do.

Seeing patterns in complexity - quickly grasping and assessing new industries and situations, identifying bottlenecks, and finding solutions. I’m able to take a helicopter view, connect all the pieces of the puzzle, and translate them into actionable strategies. I combine this with empathy and the ability to understand what people need to perform at their best, bringing in the right support and guiding their development. I know this is my superpower because I’ve consistently been brought in to untangle complex projects, align cross-functional teams, and empower them to succeed.

My superpower is bringing clarity to complexity and making fast, sound decisions. I can quickly synthesize scattered information, identify the signal in the noise, weigh options, and define a structured path forward. I know this is my superpower because the people I’ve worked with consistently reflect it back to me.

Client retention. I have clients who've been with me for more than 10 years. It's about being responsive, making sure they know they are appreciated and that their success is the top priority.

Relationship Building

The ability to talk to and include everyone in a change or initiative. From dealing with the top and the teams at the front-line and making everyone feel heard and valued

Founder-led to team-led GTM transitions is my specialist skill. I know this as I've done it 61 times, had 6 exits and focused on this area for the last 9 years with companies between 1-25 million.

Building operating systems that scale beyond me. I don't solve problems; I build the infrastructure so teams solve problems themselves. At ServiceNow, I built the Sales Academy that produced 35+ promotions annually it's still running 10+ years later. At Taxfyle, I built the sales playbook in 90 days, handed it off, and they're still using it five years on. I know this is my superpower because clients call me years later to say "the system you built is still working." That's capability transfer, not consulting theatre.